Discussion:
OT: Brand Name Deathwatch: Esqimaux Pie - let's not get Inuit!
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That Derek
2020-06-20 17:02:27 UTC
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https://www.cnn.com/2020/06/20/business/eskimo-pie-ice-cream-name-change-trnd/index.html

Eskimo Pie no more: Ice cream owners will drop 'derogatory' name

By Alta Spells and Jay Croft, CNN

Updated 12:22 PM ET, Sat June 20, 2020

(CNN)After nearly 100 years, Eskimo Pie ice cream will get a new name.

"We are committed to being a part of the solution on racial equality, and recognize the term is derogatory," Elizabell Marquez, head of marketing for parent company Dreyer's Grand Ice Cream, told CNN in a statement.

The chocolate-covered vanilla ice cream bar joins brands such as Aunt Jemima and Uncle Ben's in overhauling long-used names and marketing strategies considered racially offensive. The trend comes amid global demonstrations against police brutality and systemic racism following the deaths of George Floyd and other African Americans at the hands of police.

Dreyer's Grand Ice Cream has been reviewing the business for some time, Marquez said.

The name "Eskimo" is commonly used in Alaska to refer to Inuit and Yupik people, according to the Alaska Native Language Center at the University of Alaska. "This name is considered derogatory in many other places because it was given by non-Inuit people and was said to mean 'eater of raw meat.'"

Linguists now say the word has another origin, based on a word meaning "to net snowshoes," the language center notes on its website. But people of Canada and Greenland prefer other names.

Nestle sold Dreyer's and the rest of its US ice cream brands to Froneri, a joint venture with a private equity firm, in a $4 billion deal in 2019.
Louis Epstein
2020-06-21 17:02:46 UTC
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Post by That Derek
https://www.cnn.com/2020/06/20/business/eskimo-pie-ice-cream-name-change-trnd/index.html
Eskimo Pie no more: Ice cream owners will drop 'derogatory' name
By Alta Spells and Jay Croft, CNN
Updated 12:22 PM ET, Sat June 20, 2020
(CNN)After nearly 100 years, Eskimo Pie ice cream will get a new name.
"We are committed to being a part of the solution on racial equality, and recognize the term is derogatory," Elizabell Marquez, head of marketing for parent company Dreyer's Grand Ice Cream, told CNN in a statement.
The chocolate-covered vanilla ice cream bar joins brands such as Aunt Jemima and Uncle Ben's in overhauling long-used names and marketing strategies considered racially offensive. The trend comes amid global demonstrations against police brutality and systemic racism following the deaths of George Floyd and other African Americans at the hands of police.
Dreyer's Grand Ice Cream has been reviewing the business for some time, Marquez said.
The name "Eskimo" is commonly used in Alaska to refer to Inuit and Yupik people, according to the Alaska Native Language Center at the University of Alaska. "This name is considered derogatory in many other places because it was given by non-Inuit people and was said to mean 'eater of raw meat.'"
Linguists now say the word has another origin, based on a word meaning "to net snowshoes," the language center notes on its website. But people of Canada and Greenland prefer other names.
Nestle sold Dreyer's and the rest of its US ice cream brands to Froneri, a joint venture with a private equity firm, in a $4 billion deal in 2019.
What I want to know is...will the companies that have come down with a
severe case of "woke" and pledged to withdraw their allegedly offensive
brands from the market take the necessary actions to keep using the
trademarks somehow and avoid losing them?...or will they lapse and become
available for registration by companies that don't feel the same way about
what's derogatory?

Or even become free-for-all to use if registrations are disallowed?

-=-=-
The World Trade Center towers MUST rise again,
at least as tall as before...or terror has triumphed.
Adam H. Kerman
2020-06-21 17:28:59 UTC
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Post by That Derek
https://www.cnn.com/2020/06/20/business/eskimo-pie-ice-cream-name-change-trnd/index.html
Post by That Derek
Eskimo Pie no more: Ice cream owners will drop 'derogatory' name
By Alta Spells and Jay Croft, CNN
Updated 12:22 PM ET, Sat June 20, 2020
(CNN)After nearly 100 years, Eskimo Pie ice cream will get a new name.
"We are committed to being a part of the solution on racial equality,
and recognize the term is derogatory," Elizabell Marquez, head of
marketing for parent company Dreyer's Grand Ice Cream, told CNN in a
statement.
Post by That Derek
The chocolate-covered vanilla ice cream bar joins brands such as Aunt
Jemima and Uncle Ben's in overhauling long-used names and marketing
strategies considered racially offensive. The trend comes amid global
demonstrations against police brutality and systemic racism following
the deaths of George Floyd and other African Americans at the hands of
police.
Post by That Derek
Dreyer's Grand Ice Cream has been reviewing the business for some
time, Marquez said.
Post by That Derek
The name "Eskimo" is commonly used in Alaska to refer to Inuit and
Yupik people, according to the Alaska Native Language Center at the
University of Alaska. "This name is considered derogatory in many other
places because it was given by non-Inuit people and was said to mean
'eater of raw meat.'"
Post by That Derek
Linguists now say the word has another origin, based on a word meaning
"to net snowshoes," the language center notes on its website. But people
of Canada and Greenland prefer other names.
Post by That Derek
Nestle sold Dreyer's and the rest of its US ice cream brands to
Froneri, a joint venture with a private equity firm, in a $4 billion
deal in 2019.
What I want to know is...will the companies that have come down with a
severe case of "woke" and pledged to withdraw their allegedly offensive
brands from the market take the necessary actions to keep using the
trademarks somehow and avoid losing them?...or will they lapse and become
available for registration by companies that don't feel the same way about
what's derogatory?
Or even become free-for-all to use if registrations are disallowed?
The US Supreme Court has already ruled on this within the last two years
on registering the offensive word "slope". No free-for-all.
Louis Epstein
2020-06-22 00:45:05 UTC
Reply
Permalink
Post by Adam H. Kerman
Post by That Derek
https://www.cnn.com/2020/06/20/business/eskimo-pie-ice-cream-name-change-trnd/index.html
Post by That Derek
Eskimo Pie no more: Ice cream owners will drop 'derogatory' name
By Alta Spells and Jay Croft, CNN
Updated 12:22 PM ET, Sat June 20, 2020
(CNN)After nearly 100 years, Eskimo Pie ice cream will get a new name.
"We are committed to being a part of the solution on racial equality,
and recognize the term is derogatory," Elizabell Marquez, head of
marketing for parent company Dreyer's Grand Ice Cream, told CNN in a
statement.
Post by That Derek
The chocolate-covered vanilla ice cream bar joins brands such as Aunt
Jemima and Uncle Ben's in overhauling long-used names and marketing
strategies considered racially offensive. The trend comes amid global
demonstrations against police brutality and systemic racism following
the deaths of George Floyd and other African Americans at the hands of
police.
Post by That Derek
Dreyer's Grand Ice Cream has been reviewing the business for some
time, Marquez said.
Post by That Derek
The name "Eskimo" is commonly used in Alaska to refer to Inuit and
Yupik people, according to the Alaska Native Language Center at the
University of Alaska. "This name is considered derogatory in many other
places because it was given by non-Inuit people and was said to mean
'eater of raw meat.'"
Post by That Derek
Linguists now say the word has another origin, based on a word meaning
"to net snowshoes," the language center notes on its website. But people
of Canada and Greenland prefer other names.
Post by That Derek
Nestle sold Dreyer's and the rest of its US ice cream brands to
Froneri, a joint venture with a private equity firm, in a $4 billion
deal in 2019.
What I want to know is...will the companies that have come down with a
severe case of "woke" and pledged to withdraw their allegedly offensive
brands from the market take the necessary actions to keep using the
trademarks somehow and avoid losing them?...or will they lapse and become
available for registration by companies that don't feel the same way about
what's derogatory?
Or even become free-for-all to use if registrations are disallowed?
The US Supreme Court has already ruled on this within the last two years
on registering the offensive word "slope". No free-for-all.
In what context?

If the trademark has an owner the use-it-or-lose-it rule applies;
if it has none it can either be claimed or be free for all.

-=-=-
The World Trade Center towers MUST rise again,
at least as tall as before...or terror has triumphed.
Adam H. Kerman
2020-06-22 01:28:48 UTC
Reply
Permalink
Post by Louis Epstein
Post by Adam H. Kerman
Post by That Derek
https://www.cnn.com/2020/06/20/business/eskimo-pie-ice-cream-name-change-trnd/index.html
Post by That Derek
Eskimo Pie no more: Ice cream owners will drop 'derogatory' name
By Alta Spells and Jay Croft, CNN
Updated 12:22 PM ET, Sat June 20, 2020
(CNN)After nearly 100 years, Eskimo Pie ice cream will get a new name.
"We are committed to being a part of the solution on racial equality,
and recognize the term is derogatory," Elizabell Marquez, head of
marketing for parent company Dreyer's Grand Ice Cream, told CNN in a
statement.
Post by That Derek
The chocolate-covered vanilla ice cream bar joins brands such as Aunt
Jemima and Uncle Ben's in overhauling long-used names and marketing
strategies considered racially offensive. The trend comes amid global
demonstrations against police brutality and systemic racism following
the deaths of George Floyd and other African Americans at the hands of
police.
Post by That Derek
Dreyer's Grand Ice Cream has been reviewing the business for some
time, Marquez said.
Post by That Derek
The name "Eskimo" is commonly used in Alaska to refer to Inuit and
Yupik people, according to the Alaska Native Language Center at the
University of Alaska. "This name is considered derogatory in many other
places because it was given by non-Inuit people and was said to mean
'eater of raw meat.'"
Post by That Derek
Linguists now say the word has another origin, based on a word meaning
"to net snowshoes," the language center notes on its website. But people
of Canada and Greenland prefer other names.
Post by That Derek
Nestle sold Dreyer's and the rest of its US ice cream brands to
Froneri, a joint venture with a private equity firm, in a $4 billion
deal in 2019.
What I want to know is...will the companies that have come down with a
severe case of "woke" and pledged to withdraw their allegedly offensive
brands from the market take the necessary actions to keep using the
trademarks somehow and avoid losing them?...or will they lapse and become
available for registration by companies that don't feel the same way about
what's derogatory?
Or even become free-for-all to use if registrations are disallowed?
The US Supreme Court has already ruled on this within the last two years
on registering the offensive word "slope". No free-for-all.
In what context?
If the trademark has an owner the use-it-or-lose-it rule applies;
if it has none it can either be claimed or be free for all.
The Patent and Trademark Office doesn't get to rule that a word cannot
be trademarked because it's offensive as a First Amendment violation.
The only way there can be a free for all is if the trademark holder
gives permission to anyone to use it.
Louis Epstein
2020-06-22 02:50:33 UTC
Reply
Permalink
Post by Adam H. Kerman
Post by Louis Epstein
Post by Adam H. Kerman
Post by That Derek
https://www.cnn.com/2020/06/20/business/eskimo-pie-ice-cream-name-change-trnd/index.html
Post by That Derek
Eskimo Pie no more: Ice cream owners will drop 'derogatory' name
By Alta Spells and Jay Croft, CNN
Updated 12:22 PM ET, Sat June 20, 2020
(CNN)After nearly 100 years, Eskimo Pie ice cream will get a new name.
"We are committed to being a part of the solution on racial equality,
and recognize the term is derogatory," Elizabell Marquez, head of
marketing for parent company Dreyer's Grand Ice Cream, told CNN in a
statement.
Post by That Derek
The chocolate-covered vanilla ice cream bar joins brands such as Aunt
Jemima and Uncle Ben's in overhauling long-used names and marketing
strategies considered racially offensive. The trend comes amid global
demonstrations against police brutality and systemic racism following
the deaths of George Floyd and other African Americans at the hands of
police.
Post by That Derek
Dreyer's Grand Ice Cream has been reviewing the business for some
time, Marquez said.
Post by That Derek
The name "Eskimo" is commonly used in Alaska to refer to Inuit and
Yupik people, according to the Alaska Native Language Center at the
University of Alaska. "This name is considered derogatory in many other
places because it was given by non-Inuit people and was said to mean
'eater of raw meat.'"
Post by That Derek
Linguists now say the word has another origin, based on a word meaning
"to net snowshoes," the language center notes on its website. But people
of Canada and Greenland prefer other names.
Post by That Derek
Nestle sold Dreyer's and the rest of its US ice cream brands to
Froneri, a joint venture with a private equity firm, in a $4 billion
deal in 2019.
What I want to know is...will the companies that have come down with a
severe case of "woke" and pledged to withdraw their allegedly offensive
brands from the market take the necessary actions to keep using the
trademarks somehow and avoid losing them?...or will they lapse and become
available for registration by companies that don't feel the same way about
what's derogatory?
Or even become free-for-all to use if registrations are disallowed?
The US Supreme Court has already ruled on this within the last two years
on registering the offensive word "slope". No free-for-all.
In what context?
If the trademark has an owner the use-it-or-lose-it rule applies;
if it has none it can either be claimed or be free for all.
The Patent and Trademark Office doesn't get to rule that a word cannot
be trademarked because it's offensive as a First Amendment violation.
The only way there can be a free for all is if the trademark holder
gives permission to anyone to use it.
A trademark lapses and is lost if the owner fails to keep using it.

Once that happens,either
1)nobody uses it;
2)somebody establishes exclusive use and registers it,becoming new owner;
3)multiple people use it at the same time,making it impossible
for anyone to register it...free for all.

-=-=-
The World Trade Center towers MUST rise again,
at least as tall as before...or terror has triumphed.
Adam H. Kerman
2020-06-22 03:25:23 UTC
Reply
Permalink
Post by Louis Epstein
Post by Adam H. Kerman
Post by Louis Epstein
Post by Adam H. Kerman
Post by That Derek
https://www.cnn.com/2020/06/20/business/eskimo-pie-ice-cream-name-change-trnd/index.html
Post by That Derek
Eskimo Pie no more: Ice cream owners will drop 'derogatory' name
By Alta Spells and Jay Croft, CNN
Updated 12:22 PM ET, Sat June 20, 2020
(CNN)After nearly 100 years, Eskimo Pie ice cream will get a new name.
"We are committed to being a part of the solution on racial equality,
and recognize the term is derogatory," Elizabell Marquez, head of
marketing for parent company Dreyer's Grand Ice Cream, told CNN in a
statement.
Post by That Derek
The chocolate-covered vanilla ice cream bar joins brands such as Aunt
Jemima and Uncle Ben's in overhauling long-used names and marketing
strategies considered racially offensive. The trend comes amid global
demonstrations against police brutality and systemic racism following
the deaths of George Floyd and other African Americans at the hands of
police.
Post by That Derek
Dreyer's Grand Ice Cream has been reviewing the business for some
time, Marquez said.
Post by That Derek
The name "Eskimo" is commonly used in Alaska to refer to Inuit and
Yupik people, according to the Alaska Native Language Center at the
University of Alaska. "This name is considered derogatory in many other
places because it was given by non-Inuit people and was said to mean
'eater of raw meat.'"
Post by That Derek
Linguists now say the word has another origin, based on a word meaning
"to net snowshoes," the language center notes on its website. But people
of Canada and Greenland prefer other names.
Post by That Derek
Nestle sold Dreyer's and the rest of its US ice cream brands to
Froneri, a joint venture with a private equity firm, in a $4 billion
deal in 2019.
What I want to know is...will the companies that have come down with a
severe case of "woke" and pledged to withdraw their allegedly offensive
brands from the market take the necessary actions to keep using the
trademarks somehow and avoid losing them?...or will they lapse and become
available for registration by companies that don't feel the same way about
what's derogatory?
Or even become free-for-all to use if registrations are disallowed?
The US Supreme Court has already ruled on this within the last two years
on registering the offensive word "slope". No free-for-all.
In what context?
If the trademark has an owner the use-it-or-lose-it rule applies;
if it has none it can either be claimed or be free for all.
The Patent and Trademark Office doesn't get to rule that a word cannot
be trademarked because it's offensive as a First Amendment violation.
The only way there can be a free for all is if the trademark holder
gives permission to anyone to use it.
A trademark lapses and is lost if the owner fails to keep using it.
Yes, you're right. Maybe they'll use it on sales in the company
cafeteria.
Post by Louis Epstein
Once that happens,either
1)nobody uses it;
2)somebody establishes exclusive use and registers it,becoming new owner;
3)multiple people use it at the same time,making it impossible
for anyone to register it...free for all.
Perhaps that will happen but I think the company will hang on to it.
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