2009-03-30 20:46:33 UTC
the longest-running soap opera in TV history. The final decision will
likely be made during the next month. The network's current deal with
producer Procter & Gamble runs through September. The soap's ratings
are abysmal: 0.9 among women 18-49 season-to-date, down 25% in the demo
from last season. A format change in February 2008 has not helped at
The soap began on the NBC Red radio network on 25 January 1937. After
runs in Chicago and Hollywood, production was moved to New York in
1949, where it has remained ever since. It debuted on CBS Television
on 30 June 1952. (The soap was known as "The Guiding Light" until
1975.) Wikipedia informs that the title refers to "a lamp in the study
of Reverend Dr. John Ruthledge, a major character when Guiding Light
debuted in 1937, that family and residents could see as a sign for them
to find help when needed."
BTW, the soap is set in Springfield, no state mentioned.
Tune in tomorrow: