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Anne Beatts,, 74, comedy writer (prig SNL; Nat Lamp; Square Pegs)
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That Derek
2021-04-08 22:31:39 UTC
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[n Ms. Beatts' memory: If only Teddy Lennedy had been driving a Volkswagen, he'd be President today]

https://www.hollywoodreporter.com/news/anne-beatts-snl-writer-and-square-pegs-creator-dies-at-74

11:00 AM PDT 4/8/2021
by Katie Kilkenny

The writer-producer also wrote for 'Committed' and 'The Stephanie Miller Show' and produced 'A Different World' from 1987 to 1988.
Anne Beatts, the creator of CBS sitcom Square Pegs and an original writer of Saturday Night Live, has died. She was 74.

Beatts died on Wednesday, Laraine Newman, an original castmember of SNL, wrote in a tweet Thursday. "Our Anne — an OG SNL writer passed away yesterday," Newman wrote.

"Anne was a pioneer — she truly paved the way for women in comedy and female comedy writers in particular who may not have had their shot if Anne hadn't come before them — but overall, she was my friend — my heart is completely broken," film producer Rona Edwards, a colleague of Beatts' at Chapman University and a friend, added in a statement. "She was one of a kind and no one can ever replace her wit, her wisdom, and her talent, but to me, nothing can ever replace her friendship and humanity."

The recipient of two Emmy Awards, Beatts co-created several SNL characters alongside her writing partner Rosie Shuster, including Todd and Lisa Lupner, Irwin Mainway, Fred Garvin and Uncle Roy. Alongside creating and producing Square Pegs and her work on SNL, the writer-producer also wrote for The Stephanie Miller Show (on which she was additionally an executive producer) and Committed and co-executive produced A Different World from 1987 to 1988. When she died, Beatts was a lecturer at Chapman University's Lawrence and Kristina Dodge College of Film and Media Arts. The Hollywood Reporter has reached out to Chapman University for comment.

Born in Buffalo, New York in February 1947, Beatts grew up in several places on the East Coast. After she attended McGill University in Montreal, where she wrote for the independent student newspaper the McGill Daily, she joined The National Lampoon as its first woman writer-editor. During her time at Saturday Night Live, between 1975 and 1980, she was nominated for five Emmy Awards. Her beloved sitcom Square Pegs, starring a young Sarah Jessica Parker, followed in 1982, but was canceled after one season.

Beatts went on to write, produce and direct a number of different titles, notably co-executive producing the first season of Cosby Show spinoff A Different World between 1987 and 1988 and writing and executive producing on the syndicated talk show The Stephanie Miller Show in 1995. She returned to SNL in 1999 to write and consult on a 25th-anniversary special for the series, for which she won her third WGA Award. By 2006, she and writer-producer partner Eve Brandstein co-directed and produced the film anthology series John Waters Presents Movies That Will Corrupt You. She and Brandstein also wrote and produced pilots including Julie Brown: The Show and The Belles of Bleecker Street. In 2016, THR reported that Beatts was set to co-create and co-executive produce a Blues Brothers animated series alongside Dan Aykroyd and Judy Belushi.

Beatts also wrote for magazines and newspapers, contributing the humor column "Beatts Me!" to the Los Angeles Times between 1997 and 1998, as well as for books: She co-edited 1977's Saturday Night Live, 1976's Titters: The First Collection of Humor by Women and 1984's Titters 101. She also co-wrote 1986's The Mom Book. On Broadway, she wrote the book for the 1985 jukebox musical Leader of the Pack, based on the life of Ellie Greenwich, and wrote for 1980's Gilda Live.

In addition to teaching at Chapman University, Beatts taught writing for film and television at the University of Southern California’s School of Cinematic Arts and the School of Cinema and Television Arts at California State University at Northridge.

Beatts is survived by her daughter, Jaylene Beatts; her sister, Barbara; brother, Murray; and nieces Kate and Jennifer.
radioacti...@gmail.com
2021-04-09 01:01:26 UTC
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Two questions:

1) Anyone know for sure how to properly pronounce the late Beatts's surname?; and

2) [Finding myself completely befuddled by that Edward Moore Kennedy joke, ergo:] Why would Ted Kennedy having driven a VW off the bridge have exonerated him?

Thanks in advance for any serious response!

BRYAN STYBLE/Florida
Big Mongo
2021-04-09 02:20:21 UTC
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2) [Finding myself completely befuddled by that Edward Moore Kennedy joke, ergo:] Why would Ted Kennedy having driven a VW off the bridge have exonerated him?
VW Beetles float...


That Derek
2021-04-09 11:18:19 UTC
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Since VW's floated, Mary Jo Kopechne wouldn't have drowned, and ... do the math.

This was a parody ad concocted by Ms. Beatts that appeared in National Lampoon magazine playing on a contemporaneos VW ad campaign which emphasized that in a worst-case scenario VW's floated. IIRC, the Kennedy Juggernaut forced NatLamp to issue an apology or a retraction brcause Teddy was never convicted of Ms. Kopechne's death.
Terry del Fuego
2021-04-09 13:01:25 UTC
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On Fri, 9 Apr 2021 04:18:19 -0700 (PDT), That Derek
Post by That Derek
This was a parody ad concocted by Ms. Beatts
<https://www.tommcmahon.net/2009/06/the-1972-national-lampoon-ted-kennedy-volkswagen-satire-advertisement.html>
Post by That Derek
IIRC, the Kennedy Juggernaut forced NatLamp to issue an apology
or a retraction
The link says it was Volkswagen that sued, which seems a lot more
likely.
Big Mongo
2021-04-09 13:36:52 UTC
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Post by That Derek
Since VW's floated, Mary Jo Kopechne wouldn't have drowned, and ... do the math.
This was a parody ad concocted by Ms. Beatts that appeared in National Lampoon magazine playing on a contemporaneos VW ad campaign which emphasized that in a worst-case scenario VW's floated. IIRC, the Kennedy Juggernaut forced NatLamp to issue an apology or a retraction brcause Teddy was never convicted of Ms. Kopechne's death.
From https://www.marksverylarge.com/1998/07/20/28/

28. VW Ad Parody

Q: The best ad parody I ever saw in National Lampoon showed a floating Volkswagon Bug in the water with the caption “If Teddy Kennedy drove a Volkswagon, He’d be President Today.” Where did that appear?

A: That was in the National Lampoon Encyclopedia of Humor (1973). It’s listed in the contents page (under D) as “Doyle Dane Bernbach” and was written by Anne Beatts. If you buy a copy of this issue, you may find the ad is missing. As a result of a lawsuit by VW over the ad for unauthorized use of their trademark, NatLamp was forced to remove the page (with razor blades!) from any copies they still had in inventory (which, from what I gather, was about half the first printing of 250,000 copies) and all subsequent reprints. For what it’s worth, Ted Kennedy didn’t sue.
A Friend
2021-04-09 14:21:23 UTC
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Post by Big Mongo
Post by That Derek
Since VW's floated, Mary Jo Kopechne wouldn't have drowned, and ... do the math.
This was a parody ad concocted by Ms. Beatts that appeared in National
Lampoon magazine playing on a contemporaneos VW ad campaign which
emphasized that in a worst-case scenario VW's floated. IIRC, the Kennedy
Juggernaut forced NatLamp to issue an apology or a retraction brcause Teddy
was never convicted of Ms. Kopechne's death.
From https://www.marksverylarge.com/1998/07/20/28/
28. VW Ad Parody
Q: The best ad parody I ever saw in National Lampoon showed a floating
Volkswagon Bug in the water with the caption “If Teddy Kennedy drove a
Volkswagon, He’d be President Today.” Where did that appear?
A: That was in the National Lampoon Encyclopedia of Humor (1973). It’s listed
in the contents page (under D) as “Doyle Dane Bernbach” and was written by
Anne Beatts. If you buy a copy of this issue, you may find the ad is missing.
As a result of a lawsuit by VW over the ad for unauthorized use of their
trademark, NatLamp was forced to remove the page (with razor blades!) from
any copies they still had in inventory (which, from what I gather, was about
half the first printing of 250,000 copies) and all subsequent reprints. For
what it’s worth, Ted Kennedy didn’t sue.
The ad:

Loading Image...
That Derek
2021-04-10 02:13:03 UTC
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Somebody queried how Ms. Beatts pronounced her surname.

Like the word "beets."

This is according to "Say How?," an online publication via NLS (the National Library Service for the Blind and Physically Handicapped) division of LOC (Library of Congress), the folks who administer the US governmant's Talking Books programme.
Folks in the audio-book biz frequently consult "Say How?"

Here's a link followed by a cut'n'-paste cluster of her and similarly spelled celdebrities.

https://www.loc.gov/nls/about/organization/standards-guidelines/abcd/#b

Beaton, Cecil (SES-əl BĒT-ən)
Beattie, Ann (BĒT-ē)
Beattie, Bob (bē-AT-ē)
Beattie, Dan (BĒT-ē)
Beattie, Richard (BĒT-ē)
Beattie, Robert (BĀT-ē)
Beattie, Shelley “Siren” (BĒT-ē)
Beatts, Ann (BĒTS)
Beatty, Bessie (BĒT-ē)
Beatty, Clyde (BĀT-ē)
Beatty, Jack (BĒT-ē)
Beatty, Jerome (BĒT-ē)
Beatty, Jim (BĀT-ē)
Beatty, John Lee (BĒT-ē)
Beatty, Melody (BĒT-ē)
Beatty, Morgan (BĀT-ē)
Beatty, Ned (BĀT-ē)
Beatty, Patricia (BĀT-ē)
Beatty, Warren (BĀT-ē)
Beaty, Zelmo (BĀT-ē)
Beauchamp, Bobby (BŌ-champ)
Beauchamp, Cari (KAR-ē BĒCH-əm)

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