On Wed, 27 Sep 2017 20:33:08 -0700 (PDT), That Derek
Hugh Hefner, iconic founder of Playboy, has died at age 91
Published 18 Mins Ago | Updated 3 Mins Ago
Hugh Hefner, the iconic founder of Playboy magazine, died at his home,
the Playboy Mansion, of natural causes at age 91, Playboy Enterprises
said in a statement on Wednesday.
Playboy magazine was founded more than 60 years ago to create a niche
upscale men's magazine, combining images of nude women with in-depth
articles and interviews.
"My father lived an exceptional and impactful life as a media and
cultural pioneer and a leading voice behind some of the most
significant social and cultural movements of our time in advocating
free speech, civil rights and sexual freedom," Cooper Hefner, Playboy
Enterprises' chief creative officer and Hugh's son, said in the
"He defined a lifestyle and ethos that lie at the heart of the Playboy
brand, one of the most recognizable and enduring in history," the
younger Hefner said.
While the magazine managed to both inspire and ride the "sexual
revolution" of the 1960s and 70s, in recent years it has struggled in
the face of tough competition from the availability of free
For a brief period from mid-2016 through early 2017, the magazine
experimented with avoiding nudity, before returning to its previous
Hefner was survived by his wife, Crystal, his sons, Cooper, David and
Marston, and his daughter, Christie, the statement said.